Simply put, direct response TV and online advertising were made for each other. They each deliver the most potent marketing techniques - emotion, product demonstrations, compelling testimonials and well-crafted and immediate calls-to-action, in the most effective and powerful way: with sounds and moving pictures.

And while current technology means that TV has the edge on he internet in terms of the esthetic quality of delivery (your infomercial still looks better on TV than on most computers), the internet has an important edge over TV: you're always on. Your carefully crafted just the click of a mouse away, 24 hours-a- day, seven days-a-week. And with online marketing you only pay media costs when a prospect views your infomercial. You don't pay for eyes that aren't watching.